Going green in the workplace benefits the environment as well as creates a happy and healthy workplace for employees. There are many benefits to going green and most of them being very cost effective.
Last weekend the Pixel Clear team went out and explored the Main Street Arts Fest which took place just a half block from the office. The festival is always a highlight event for Pixel Clear to attend with all the wonderful food and local art featured. A favorite food this year for the team was definitely funnel cakes! (We had 2)
It’s assumed that there is a natural order to success. Grade school, college, then career. The most direct path, for most people, is a fairytale. It would be nice to walk into your dream job interview still wearing your graduation cap, hand them your degree and be done with it…but what many people lack is experience.
Social media is a crucial part to maximizing your businesses online presence, engagement and awareness. Figuring out which platforms best fit your business can be tricky, but is also essential to making the most out of your social media business experience.
If you have an office job and have to stare at a computer screen for 8+ hours a day then I think you all can feel the pain. Tired eyes, headaches, eye irritation; it’s all happened, but these trendy glasses are here to help. Ever since first hearing about Gunnars amazing computer glasses last year it has become a trend around the office here at Pixel Clear.
The digital market is growing rapidly and by utilizing a good online presence with social media you can not only help your business, but also stay up to date with the current trends and online updates. We put together a list of questions we frequently get asked regarding social media and compiled it all together to make this post an easy FAQ for all things social media!
SOCIAL MEDIA SPECIALIST INTERNSHIP
We are seeking a high energy internship position for a social media specialist. We are looking for someone with both a background in design as well as communications and social media. This position requires a knowledge of social media platforms and best practices. This role will focus on social media but with a big emphasis in design as well. This position will work closely with our social media director in content research, creating posts, writing copy, scheduling posts, designing and building brand awareness.
Pixel Clear Designs is looking to hire a WordPress Developer Internship Position. Working for this company you will have opportunities to work collaboratively on challenging WordPress projects for mid-size and enterprise level clients. You will work in a dynamic work environment with a talented team and an innovative culture.
2015 was a great year for Pixel Clear designs. There was a lot of growth, change and process development. We learned a lot of things, completed some huge web design projects and built a social media department from scratch. Some highlights of last year were: hiring new team members, re-organizing our office space, attending events such as the Main Streets Arts Festival and Women of Excellence Luncheons, launching our social media management department and our first annual Pixel Clear Designs Christmas dinner! We have learned so much this past year; it all has made us so much stronger and we are excited for what is coming in 2016!
Most businesses try to be the best at what they do, and some are. But what sets you apart from the crowd is how you distinguish yourself as something different than what everyone else has. There are 5 things that can help set your business apart, while they might seem obvious, and become one of a kind in your industry.
Good photography and imagery is essential in being able to promote your business and brand. Taking pictures is easy; anyone can do it. But being able to capture things at different perspectives and angles will make you stand out above the crowd. This article talks about how to capture the different perspectives and angles when taking pictures; it can be a huge improvement to your online presence and overall brand awareness.
What is creativity? Where does it come from? How can designers use it to their best ability? Creatives and designers have been trying to figure out these very questions for years and everyone has their own unique was of finding their inspiration and turning using it through the creative process. This article will focus directly on creativity but through the eyes of a designer.
Did you know that 90% of information transmitted to the brain is visual? While all the different marketing techniques out there are interesting, visual marketing is by far the most important out of them all. Check out this cool infographic to learn more about why visuals are important in marketing.
Instagram is becoming one of the most popular apps to promote businesses on. Brand engagement ranks the highest on Instagram (over Facebook and Twitter) and the visuals draw attention in unlike other social media platforms. Being able to use it effectively will not only help your brand establish its online presence but also be seen as socially active and staying up to date with the current trends. Check out this cool infographic to learn more about why this social media app can help benefit your business:
Social media is a key element to being able to promote your business and establish online presence. When customers see that your company and brand is active online, it lets them know that you are available and listening. Here’s an infographic we designed to show just how important social media is for success in your business.
Twitter has become one of the most crucial things needed for a good online presence for your brand. There is an average of 500 million tweets sent each day and 316 million monthly active users. Being able to use Twitter effectively and correctly can be such a great aspect to your company and brand.
Have you ever had a workday where your eyes are so tired and strained from looking at the computer screen all day? Well, as a designer who spends about 9 hours a day staring at a computer screen this is definitely something that happens pretty often. But after one of my coworkers suggested these glasses, I tried them out and designing has never been better!
Having a good logo is a very important part of having success in your marketing, sales and company. A good logo can help attract new customers and also make your brand stand out from the others. Here are a few things that are important when deciding on/designing/redesigning a logo for your brand:
Professional and Simple
Having a logo that looks professional is essential. When people see a logo that looks poorly made, it turns them away. Simplicity is also key to a successful first impression. Some iconic brands like Starbucks or Nike have become so well known that they took away the names from their logos and just left their symbols. Being easily recognizable is important, but that happens over time.
The power of social media marketing now-a-days is more important than ever before. In just a few short years the social media marketing era has skyrocketed and pushing the businesses that keep on trend with it at the top. So why is social media so important now? What is its unprecedented power?
We live in a world driven by technology. The days of waiting for film to develop are long gone and everybody seems to be okay with that. The convenience of taking a picture is at our very fingertips with our smartphones and has completely changed the way we take pictures.
How Did Digital Photography First Begin?
One question a lot of people probably wonder is how did digital photography first begin? The first digital camera was built in 1975 by Steve Sasson who was an engineer and worked for Kodak. He created a camera that weighed about 8 pounds and took about 23 seconds to record images.
What a change the past 40 years have made in the world of digital photography.
When you read this title you were probably thinking, “What is the sandwich method? I’ve never heard of that. How does that fit in with constructive criticism?” Well, let me explain that. The “Sandwich Method” is something I learned in college and it applies to a lot of different aspects of life and can be especially useful in constructive criticism.
In this world today, there are many individuals and entreprenuals that either have a service or a product that they want to start selling. So in order to spread their services, there needs to be some sort of identity for their company. One of the things a small business or growing company needs to have is a logo which brands their company. In this stage of development, there are many things to consider when branding your company. Such as, you would think about what you are selling and why you are selling this product or service. It all begins with “Why?” because in order to get the consumers attention, there needs to be something significant in your logo. Also, there are many other things to consider, such as color, definition, aesthetics, typography, and other graphical assets that come in to play when branding your logo. Sure, there are many businesses that offer a great service without the need of branding or any kind of advertising, but it is to an extent, and why not spread out your services?
Pixel Clear Designs is an award winning interactive and creative agency that believes in cultivating a culture of ideas. These ideas are inventive, practical and big. This belief is reflected in our work. We continually partner with smaller companies and set them on a level playing field with their Fortune 500 competitors. Our goal has never been about acquiring customers but about building strong relationships with our clients. Our specialties include: strategy, design, web application & enterprise software development, digital marketing, SEO, and more.
Social blogging platforms offer organizations an excellent opportunity to engage with their
prospects and customers in their world. Where a company’s site or blog can be considered its
online home, which requires sending out “invitations” to get prospects to come visit, a social
blogging platform is akin to a party where you can meet and engage with your target market on
Though the Brad Pitt vehicle, Moneyball, has made analytics synonymous with baseball, the big-data approach to competition has branched into a broad array of sports, promising a boost in performance and efficiency for effective adopters.
Analytics uses large data samples of in-depth performance analysis to better evaluate a player’s effectiveness. For example, rather than merely counting a player’s completed passes, it can analyze exactly how effective those passes were. This seems to give teams a distinct tactical advantage, and those neglecting the breakthrough do so at their peril.
This is a challenging question for many in the SEO and web marketing fields. There are hundreds of “best practices” lists for where to place keywords and how to do “on-page optimization,” but as search engines have evolved and as other sources of traffic — social networks, referring links, email, blogs, etc. — have become more important and interconnected, the very nature of what’s “optimal” is up for debate.
By using the right tools and following these three principles of beautiful design, it’s actually easy for marketers to create beautiful content.
In order to get someone to take your chosen conversion action, you must first create desire for your product or service within them.
A select few companies have long used design as a competitive advantage, none more so than Apple. But the more recent successes of other design-led companies like Xero and Airbnb are offering more proof than ever before that beautiful design yields better results across all departments – from product design to marketing.
If you’re wondering how email marketing can boost your business, you’re not alone. Plenty of savvy business minds have pondered that question. Pixel Clear Designs is here to get you the answers you need.
Like any smart business owner, you want to know the benefits of email marketing. There’s a whole list of benefits, which we’ll cover here, but one of the most compelling reasons to use email marketing is its return on investment (ROI).
Custom Application Development services have assumed a huge importance over the past decade – in spite of software giants coming up with highly customizable products that cater to every industry and business type. There is good reason for this.
The advantages seen with customized products available through Pixel Clear™ Designs outrun packaged software greatly – often proving to be much cheaper than the tailor-made options. Let us examine this in details and understand the benefits of opting for Pixel Clear™ Designs as a partner that can provide you with highly customized solutions that work for you as exactly the way you want it to.
Logos and branding are so important in a big part of the world people cannot read French or English but are great in remembering signs
If you’re looking to build your social media audience, it’s going to take a lot more than utilizing the power of hashtags!
Mobile conversions can be tricky, but many of the general web site conversion rules still apply: never stop testing, focus on macro-and micro-conversions, always segment, and do the math. Device-centered problems like the lack of a physical keyboard are great to solve for, but only if you have a fundamental understanding of what you’re trying to do.
Fort Worth Award Program Honors the Achievement
FORT WORTH April 25, 2014 — Pixel Clear Designs has been selected for the 2014 Best of Fort Worth Award in the Website Designer category by the Fort Worth Award Program.
First step to creating your site is deciding whether you want to have a tailored website or use free templates. Selecting a generic free template may seem appealing since it’s free; however, will it actually be advantageous for the growth of your business in the long run? To help make up your mind, we’ve listed below the top benefits of having a custom website.
You’ve never been involved in the process of starting to select a web designer and you’re not really sure what to ask or where to start. This article provides some of the most common questions that would be beneficial to you in the process of searching for a great web design company.
So why should you worry about the internet? Well, the evidence suggests that if you are not spending time on setting up or improving your website, your competitors certainly will be and the chances are you will be left lagging behind in terms of sales and leads.
The 2012 State of Digital Marketing Report revealed that SEO is the number one source of leads for both B2C and B2B marketers, beating out both PPC and social media marketing in the recent survey of 500 online marketers. Lead generation is a marketing term used to describe consumer interest or inquiry into products or services of a business. Find out how you can increase leads through the online marketing strategies of SEO used by us at Pixel Clear Designs.
Knowing your audience and what they want is an important success factor for any website. The best way to know your audience is through your traffic stats and this is exactly what Google Analytics provide for FREE. There are plenty of stats softwares and plugins, but we believe that Google Analytics is a must have for every blog.
For a small business trying to launch out into the deep and break forth into online profitability then Search Engine Optimization is very important. It has now become very imperative for most companies or businesses to create some innovative strategies to secure a class of its own.
Customer retention is based almost exclusively on customer satisfaction. The internet in general and your website in particular play an ever increasing role in insuring your customer’s satisfaction. And the foundation of customer satisfaction is customer service. Good customer service insures customer satisfaction, and customer satisfaction insures customer retention.
Why WordPress is one of the most popular CMS and blogging platform around? I think it’s due to many factors, but WordPress is free, customizable, and has great support by community or other developers. And as WordPress users, we should keep updated with the new development, tips and tricks shared by other developers. So every month we tried to collect the best of WordPress articles around the world.
Imagine that you’ve just completed version 1 of your product and you’re preparing for launch. You’ve greased the wheels with a few bloggers, targeted some keywords with SEO, created a bit of linkbait, and scheduled the press release to launch in the morning. At this point your co-founder turns to you and says: “What are we going to do with the $300 we have stashed away for advertising?” Consider this your lucky day.
In today’s technological era, businesses have a very difficult time functioning well without a website. It used to be that people would drive to a store to get information about a product or service, but today people turn on their computers and scan the Internet. The Internet allows people to research business, check out products, compare business practices, and compare competing company/business prices. If a business does not have a website, they are missing out on a lot of exposure to potential clients.