Here’s a list of ten common website problems. If your site does some of these no-no’s, you might want to consider getting it a touch-up, if not a facelift.
So why should you worry about the internet? Well, the evidence suggests that if you are not spending time on setting up or improving your website, your competitors certainly will be and the chances are you will be left lagging behind in terms of sales and leads.
The 2012 State of Digital Marketing Report revealed that SEO is the number one source of leads for both B2C and B2B marketers, beating out both PPC and social media marketing in the recent survey of 500 online marketers. Lead generation is a marketing term used to describe consumer interest or inquiry into products or services of a business. Find out how you can increase leads through the online marketing strategies of SEO used by us at Pixel Clear Designs.
Knowing your audience and what they want is an important success factor for any website. The best way to know your audience is through your traffic stats and this is exactly what Google Analytics provide for FREE. There are plenty of stats softwares and plugins, but we believe that Google Analytics is a must have for every blog.
Customer retention is based almost exclusively on customer satisfaction. The internet in general and your website in particular play an ever increasing role in insuring your customer’s satisfaction. And the foundation of customer satisfaction is customer service. Good customer service insures customer satisfaction, and customer satisfaction insures customer retention.
Imagine that you’ve just completed version 1 of your product and you’re preparing for launch. You’ve greased the wheels with a few bloggers, targeted some keywords with SEO, created a bit of linkbait, and scheduled the press release to launch in the morning. At this point your co-founder turns to you and says: “What are we going to do with the $300 we have stashed away for advertising?” Consider this your lucky day.