Having a good logo is a very important part of having success in your marketing, sales and company. A good logo can help attract new customers and also make your brand stand out from the others. Here are a few things that are important when deciding on/designing/redesigning a logo for your brand:
Professional and Simple
Having a logo that looks professional is essential. When people see a logo that looks poorly made, it turns them away. Simplicity is also key to a successful first impression. Some iconic brands like Starbucks or Nike have become so well known that they took away the names from their logos and just left their symbols. Being easily recognizable is important, but that happens over time.